Successful Marketing Technology and Data Projects
Marketing technology and data is creating tons of opportunities for every industry. So, many companies are pursuing change efforts to capture these opportunities by initiating digital transformation projects.
However return on investment is proven to be a challenge. And as a result…
“Change projects fail at a terrifyingly high rate -in fact,
the frequently quote figure is 70%.”
Cookie Monster – marketing technology and data specialist
Hi, my name is Rob Steffe. My freelance label ‘Cookie Monster’ is loosely based on one of the best-known user tracking tools in digital marketing: the browser cookie.
Sometimes viewed as a scary monster, but it is as scary as the Cookie Monster created by Jim Henson. Hence, the inspiration for my label.
My professional career started as a financial analyst, but I soon discovered my passion for marketing, data and IT. The early years with a strong focus on media, research and advertising. Which shifted to marketing technology and data analysis in the last decade.
I am a marketing and sales generalist, specialized in leading digital transformation projects.
Making marketing technology and data analysis work for you. ツ
Connecting customer needs/business benefits and technology like no one else.
Would absolutely recommend Rob to anyone with a digital challenge.
Soraya Loerts | Liberty Global
Vice President Product Quality
Not only does Rob come with vast knowledge around digital analytics but his work ethics are equally commendable. I have been left amazed with Robs technical acumen and his ability to rise up to any challenge and deliver beyond expectation.
Digital Transformation Programme Manager
Expert knowledge of Digital combined with ability to work with both technical and commercial teams across multiple-markets. An impressive track record of delivery from his time at Liberty Global and an absolute pleasure to work with.
Morgan Evans | Liberty Global
VP Customer Analytics & Customer Experience
Rob is a digital analytics and marketing evangelist with a habit to get deeply involved until the job is done. If you want to make use of all the opportunities the digital world has to offer -and want to avoid the pitfalls- Rob will lead the way.
Nicolas Diefenbach | SinnerSchrader
Rob is of the rare breed that can go from broad business understanding to deep technological knowledge in digital marketing. Besides he is just the type of person you like to work with.
Samuel van Deth
Director CX Marketing Strategy EMEA
Rob ticks the three most important boxes in the digital field: marketing, technology and data. He connects the dots, he connects the people and I am confident he will grow your business.
Senior Product Manager Digital
The phrase “rock star” is definitely over used in the world of digital marketing…
But Rob is the first one I’ve actually met!
Senior Manager Digital Marketing, SEO & Web Analytics
Rob is a real MarTech MasterChef. He knows how to combine all ingredients – technology, data, marketing expertise – to drive business impact and make projects a success.
CX Enthusiast! Host of the "Digital Explained to my Mom" podcast
Rob is a super hero. His super power is the ability to explain tracking to your mom in a simple entertaining way as well as to speak tech with devs. He is your companion when you have the feeling that your digital world ends.
Manager Website Analytics
Rob is an extremely talented digital marketing expert based on various projects involved with Adobe Experience Cloud solutions, web data and analytics.
Senior Manager Online Acquisition (B2B)
Rob is een specialist en kent alle details op het gebied van above-the-line communicatie en online communicatie. Zeer geschikt als sparringspartner en specialist voor bedrijven die nog geen eigen media director in huis hebben.