About Digital Marketing

Welcome to my blog ‘About Digital Marketing’

Welcome to my blog about digital marketing. My name is Rob Steffe and I am a marketing and technology creature living
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Modern Customer Experience Summit 2019

The ‘Oracle Modern Customer Experience Summit 2019’ was held in ‘t Spant in Bussum (the Netherlands). Oracle invited me to
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“Dad, what is marketing automation?”

A quest to answer the question ‘what is marketing automation?’. My daughter asked me to explain marketing automation during a
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Digital Marketing is dead, long live Digital Marketing!

Why the phrase “Digital Marketing dead, long live Digital Marketing”? Search volumes show a positive trend of the term ‘digital
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