Business Strategy

Cookie Monster > Portfolios > Business Strategy
CMS migration project to simplify UX
  • 2019-10-11

CMS Migration

This page describes one of my CMS migration projects. In short the primary objective was simple: simplifying the digital architecture
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City Streets Night Timelapse symbolizing marketing attribution aka customer journey
  • 2019-03-11

Marketing Attribution Strategy

This page describes a project in which I contributed to a marketing attribution strategy.  Goal Creating and implementing a marketing
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Adobe Audience Manager DMP
  • 2018-07-11

DMP Implementation

This page describes one of my DMP implementation projects. The benefit of adding a data management platform to the digital
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Experience data layer visualized by a Lego building block
  • 2018-07-11

Experience Data Layer

This page describes a project in which an experience data layer was created and implemented on several websites and in
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GDPR Project - check mark crayon tablet shape
  • 2018-04-11

GDPR Project

The European General Data Protection Regulation is a regulation in EU law on data protection and privacy. In 2017-2018 I
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Advertising Technology meeting room
  • 2015-06-11

Advertising Technology RFI/RFP

This page describes a RFI/RFP* process for an advertising technology platform. I contributed to this project as a subject matter
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