Marketing Attribution

  • 2019-03-11

Marketing Attribution Strategy

This page describes a project in which I contributed to a marketing attribution strategy.  Goal Creating and implementing a marketing
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  • 2018-09-11

Web Analytics Migration

This page describes one of my web analytics migration projects. This is a challenging exercise and should only be done
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  • 2014-07-11

Digital Brand Strategy

A digital brand strategy is a subset of the overall brand strategy. The challenge often is how to measure and
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