Marketing Attribution

City Streets Night Timelapse symbolizing marketing attribution aka customer journey

2019-03-11

Marketing Attribution Strategy

This page describes a project in which I contributed to a marketing attribution strategy. Goal Creating and implementing a marketing

Web Analytics on laptop

2018-09-11

Web Analytics Migration

This page describes one of my web analytics migration projects. This is a challenging exercise and should only be done

Digital Branding Strategy

2014-07-11

Digital Brand Strategy

A digital brand strategy is a subset of the overall brand strategy. The challenge often is how to measure and