Marketing Technology Archives

This page describes one of my CMS migration projects. In short the primary objective was simple: simplifying the digital architecture

This page describes a project in which I contributed to a marketing attribution strategy. Goal Creating and implementing a marketing

This page describes one of my web analytics migration projects. This is a challenging exercise and should only be done

This page describes one of my DMP implementation projects. The benefit of adding a data management platform to the digital

Next Best Action Marketing is a concept in which marketing technology identifies the most effective action towards a customer. This

This page describes a RFI/RFP* process for an advertising technology platform. I contributed to this project as a subject matter

Marketing Technology