Marketing Technology

  • 2019-10-11

CMS Migration

This page describes one of my CMS migration projects. In short the primary objective was simple: simplifying the digital architecture
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  • 2019-03-11

Marketing Attribution Strategy

This page describes a project in which I contributed to a marketing attribution strategy.  Goal Creating and implementing a marketing
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  • 2018-09-11

Web Analytics Migration

This page describes one of my web analytics migration projects. This is a challenging exercise and should only be done
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  • 2018-07-11

DMP Implementation

This page describes one of my DMP implementation projects. The benefit of adding a data management platform to the digital
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  • 2017-10-11

Next Best Action Marketing

Next Best Action Marketing is a concept in which marketing technology identifies the most effective action towards a customer. This
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  • 2015-06-11

Advertising Technology RFI/RFP

This page describes a RFI/RFP* process for an advertising technology platform. I contributed to this project as a subject matter
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