Marketing Technology Archives | Cookie Monster Skip to content AboutPortfoliosTestimonialsBlogContact AboutPortfoliosTestimonialsBlogContact × Marketing Technology Cookie Monster > Portfolios > Marketing Technology 2019-10-11CMS MigrationThis page describes one of my CMS migration projects. In short the primary objective was simple: simplifying the digital architecture Read More 2019-03-11Marketing Attribution StrategyThis page describes a project in which I contributed to a marketing attribution strategy. Goal Creating and implementing a marketing Read More 2018-09-11Web Analytics MigrationThis page describes one of my web analytics migration projects. This is a challenging exercise and should only be done Read More 2018-07-11DMP ImplementationThis page describes one of my DMP implementation projects. The benefit of adding a data management platform to the digital Read More 2017-10-11Next Best Action MarketingNext Best Action Marketing is a concept in which marketing technology identifies the most effective action towards a customer. This Read More 2015-06-11Advertising Technology RFI/RFPThis page describes a RFI/RFP* process for an advertising technology platform. I contributed to this project as a subject matter Read More Cookies Monster loves cookies, but they do leave crumbs.Cookies? Yummy!