- 2020-02-07
- Big Data, Business Strategy, Data Privacy, Marketing Technology
About GDPR and CCPA
The CCPA (California Consumer Privacy Act) took effect in January 2020 in the US. How does it compare to the
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Modern Customer Experience Summit 2019
The ‘Oracle Modern Customer Experience Summit 2019’ was held in ‘t Spant in Bussum (the Netherlands). Oracle invited me to
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- 2019-12-04
- Big Data, Business Strategy, Marketing Automation
“Dad, what is marketing automation?”
A quest to answer the question ‘what is marketing automation?’. My daughter asked me to explain marketing automation during a
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- 2019-10-02
- Big Data, Business Strategy, Data Privacy, Marketing Attribution, Marketing Automation, Marketing Technology
Welcome to my blog ‘About Digital Marketing’
Welcome to my blog about digital marketing. My name is Rob Steffe and I am a marketing and technology creature living
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