Modern Customer Experience Summit 2019
The ‘Oracle Modern Customer Experience Summit 2019’ was held in ‘t Spant in Bussum (the Netherlands). Oracle invited me to
Read More- 2019-12-04
- Big Data, Business Strategy, Marketing Automation
“Dad, what is marketing automation?”
A quest to answer the question ‘what is marketing automation?’. My daughter asked me to explain marketing automation during a
Read More- 2019-11-06
- Business Strategy, Marketing Automation
Digital Marketing is dead, long live Digital Marketing!
Why the phrase “Digital Marketing dead, long live Digital Marketing”? Search volumes show a positive trend of the term ‘digital
Read More- 2019-10-02
- Big Data, Business Strategy, Data Privacy, Marketing Attribution, Marketing Automation, Marketing Technology
Welcome to my blog ‘About Digital Marketing’
Welcome to my blog about digital marketing. My name is Rob Steffe and I am a marketing and technology creature living
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